Social Media Design

social media Designer

Social Media Design

Timeline: campaign/recruitment-based ▼ Team: marketing team, program managers ▼ Tools: figma, photoshop

Project details

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Problem
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My role 
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Approach 
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Outcome 
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Key Takeaways 
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Problem

Social media creative had become dated, and less effective at capturing attention in crowded feeds.

Challenge

Refresh organic and paid social media graphics to feel more polished, modern, and on-brand while improving performance with both stakeholders and company followers.

My role

Introduced new creative concepts, layouts, and modernized visual treatments.
Designed and refreshed social media graphics across paid and organic channels.
Ensured all assets aligned with and elevated existing brand guidelines, and increased engagement.

approach


research & discovery

Reviewed previous campaign creative to identify underperforming visuals and recurring design limitations.
Analyzed competitor and industry social trends to understand current best practices.


Ideation & Concepting

Explored updated typography, layouts, imagery treatments, and CTA placements.
Developed fresh creative directions tailored for paid ads, promotions, and brand awareness campaigns.
Created stronger visual hierarchy to improve readability and stop-scroll impact.



design & iteration

Produced high-performing assets for multiple formats including feed, story, carousel, and display placements.
Tested variations of layouts, messaging, and visual styles to improve engagement.

final design

Stronger layouts optimized for mobile-first social viewing.
Clear messaging and calls-to-action designed for fast engagement.
Flexible creative system supporting ongoing campaigns and content needs.

outcome

Contributed to a 20% increase in paid ad conversion rate through refreshed creative direction and optimized layouts.
Improved brand consistency across organic and paid social channels.
Enabled faster campaign launches through reusable templates and streamlined design systems.

Strong creative design can directly influence paid media performance.
Small layout changes can significantly improve clarity, engagement, and conversions.
Iterative testing between design and performance teams leads to measurable results.

key takeaways

Social Media Design

Social media creative had become dated, and less effective at capturing attention in crowded feeds.

Corporate Presentation Design