Visual & Product Designer / Brand DesignerBolt
Timeline: 6 weeks ▼ Team: 2 Designer, 1 brand strategist, 1 copywriter ▼ Tools: Figma, illustratorProject details 
Problemgener8tor conferences lacked a consistent brand identity throughout their subprograms, making marketing materials, presentations, and digital assets feel disjointed. The audience struggled to connect the visual style across platforms, weakening the brand’s professional impact.
Challenge Create a modern, cohesive brand that unifies digital, print, and event materials while appealing to startup founders and investors.
My role
Led the visual redesign, including logo, typography, color palette, and digital assets.
Developed brand guidelines to ensure consistency across all touchpoints.
Designed templates for presentations, social media, and conference materials.
approach
research & discovery Audited all existing materials and competitor conference branding.
Interviewed stakeholders to understand audience perception and needs.
Ideation & ConceptingCreated mood boards to explore modern typography, color palettes, and visual styles.
Developed 3 initial logo directions, tested internally with the team.
design & iterationBuilt templates for social posts, slides, and event signage.
Iterated based on feedback for clarity, professionalism, and vibrancy.
final designUnified logo and visual identity applied across all assets.
Digital templates enabled rapid content creation for marketing and events.
outcome Brand recognition improved internally and externally.
Marketing materials became consistent and professional, reducing design turnaround by 30%.
Stakeholders reported that the refreshed brand increased engagement with event materials and social posts.
Cohesive branding strengthens perception and trust.
Templates and guidelines save time while maintaining quality.
Iterative feedback ensures the brand resonates with both audiences and stakeholders.
key takeaways